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A type that defines the budget details for a Cost Per Click (CPC) Promoted Listings campaign.

Types that use CampaignBudget

BudgetRecommendationResponseCampaign

Calls that use CampaignBudget

Fields

Field
Type
Description
daily
The daily budget limit for the Cost Per Click (CPC) Promoted Listings campaign.

Required if the campaign's funding model is CPC.

This will be a dollar value. All clicks using the keywords defined for the campaign will go towards expending the daily budget. Once the daily budget is exceeded for the campaign, all Promoted Listings under the campaign will be turned off until the next day.

When running an offsite campaign, eBay may spend more or less than the seller's daily budget to capitalize on interested buyers, but will not exceed 2x the daily budget. The average over the course of the campaign will not exceed the provided daily budget. This value is used to calculate a total monthly budget by multiplying 30.4 by the provided daily budget. Over the course of the campaign, eBay will not charge more than this total budget per month.

If a campaign ends prematurely, however, the seller may be charged up to 2x their daily budget on a daily basis, as the campaign may have not had the chance to average the budget out over time.

Valid Values:
  • 50.00
  • 100.00