There are many integration options for eBay Promoted Listings services, but there are some important limitations and restrictions that should be considered.

This page provides details concerning the Promoted Listings campaign limitations, such as number of campaigns, budget and bid limits, and keyword restrictions.

Campaign limits for eBay marketplaces

Campaigns are marketplace-specific and you can add an item to a campaign only if the item is listed on the marketplace on which the campaign is running. For example, if a listing is created for the EBAY-US marketplace, the sponsored listing shows up only on ebay.com, even if the item can be shipped to another country (such as Australia).

To create a campaign for domestic Australian buyers on the EBAY-AU marketplace, the seller would be required to accept the Australian marketplace terms and conditions and create the campaign on ebay.com.au. They could then create ads in the campaign for the listings that are current on ebay.com.au.

Tip: For details on the Promoted Listings Terms and Conditions for use of the service, see the Marketing API Overview.

General campaign limits

The following table outlines the general Promoted Listings Advanced (PLA) campaign limitations.

Campaign Component

Limits

Active campaigns per seller 10,000
Ad groups per campaign 500
Ads per ad group 1,000
Keywords per ad group 1,000
Negative keywords per ad group 1,000

Budget and bid limits

The following table outlines the Promoted Listings Advanced (PLA) campaign budget and bid limitations.

Campaign Component

Limits

Budget Minimum budget amount: $1.00
Maximum budget amount: $1,000,000.00
Ad group default bid Minimum bid amount: $0.02 per keyword
Maximum bid amount: $100.00 per keyword
Keyword bid Minimum bid amount: $0.02 per keyword
Maximum bid amount: $100.00 per keyword

Keyword restrictions

The following table outlines the Promoted Listings Advanced (PLA) campaign keyword restrictions.

Keyword Component

Limits

Maximum keyword length 80 characters

Note: Campaign and ad group names are also limited to 80 characters.
Maximum words per keyword 10
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