Marketing Handbook and PR Guidelines
Marketing Handbook
In an effort to make it easier for you to market your solutions to the eBay community, we created the eBay Developers Program Marketing Handbook.
We're hoping you'll find the information helpful and that it will shed some light on how to get more involved with the eBay community. We've included sections about how to optimize your listing in the eBay Solutions Directory, how to create your own success stories, how to write a press release and distribute it through a wire service, how to build your own eBay Group for free, and more.
We'd love to hear your feedback on the new handbook. Feel free to give us your comments in the Product Feedback Forum or email us at developersprogram (at) ebay (dot) com.
PR Guidelines
When you are ready to announce your product or new releases to the press we require you to get our PR teams approval on the release before you distribute it. This can take up to 2 weeks, but goes much quicker if you follow our guidelines closely. Please review the PR guidelines to understand the process and requirements.
