IntroductionDear eBay Developers Program Members, We’ve developed this handbook with the eBay developer and eBay business person in mind. As eBay grows, the developer community remains central to its progress, and the same is true for the eBay Developers Program. The program exists to foster the growth of your business on eBay. So whether you are an individual developer flying solo with a new eBay application, or an enterprise-sized business launching a solution for thousands of eBay members, this handbook will enable you to tap into the power of marketing to the eBay Community. As part of a continuing effort to showcase third party innovation, we provide this handbook to encourage you to share your solutions with eBay buyers and sellers in order to make your eBay business a success. Sincerely,
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